Fashion means more than clothing in the sense of an ”outer coveringâ€ for the body, it also contributes to the shaping of cultural and individual identities. Both as a personal statement that expresses belonging as well as opposition fashion influences the multi-facetted images that exist, and constantly creates new social codes as well as national and personal identities.
Fashion is an integral part of our cultural history and particularly influential in Europe. As one of the most vigorous forms of cultural media it takes up numerous aspects of everyday life and lends form and colour to the variety of Europe. (mehr…)